47% of agents reported that they got the highest quality of leads from social media and more than 77% of them used social media to promote their business online. Add to that the fact that most real estate prospects spend most of their time on social media websites, and you know that if you want to grow your business and get qualified leads, you need to create content for social media platforms.
So to help you out, we’ve come up with a list of ideas you can use to create compelling real estate social media posts for your business. And if you already have a few ideas and would like to get started, you can try creating thumb-stopping social media videos for your business using InVideo’s real estate video maker.
Here’s what we’re covering in the article:
1. Give A Home Tour
2. Show A Sneak Peek Of Your Listing
3. Create A “Just Sold” Post
4. Share Milestones
5. Create A Thank You Post
6. Hop On A Live Session
7. Decode Real Estate Jargon
8. Share Memes
9. Share testimonials
10. Make The Audience Meet Your Team
11. Give Market Updates
12. Share Open House Invitations
13. List The Best Home-Buying Tips
14. Narrate Personal Stories
15. Post Customer Success Stories
16. Share Renovation Tips
17. Create A Recurring Series
18. Create Posts Around Community Events
19. Collaborate With Local Experts
20. Educate Your Audience By Busting Myths
21. Host Giveaways
22. Send Wishes To Followers On Special Occasions
Pro Tips To Boost Your Brand Presence
Let’s get started.
1. Create Home Tour Videos
Once you’ve locked down a listing, you’ll need to promote it everywhere so it gets maximum exposure and increases the demand for the place. And the best way to promote a listing for free is to post a home tour video on your social media. Apart from getting you quality leads, home tour videos also get sellers with similar properties to reach out to you and follow you.
Here’s an example of a great tour video by Josh that highlights all the attractions in the neighborhood and takes us through the property.
Since people want to know they’re going to move to a safe and happening neighborhood even before they look at the property, he addresses this concern first.
Then, he walks us through all the rooms in the house, gives us an idea of how large the house is, and paints a picture of what life would be like if the prospect moved into the place, so they comment on the post or send a DM to enquire more about the property.
To make a home tour video like Josh, use the InVideo template below and add footage of each room to take viewers through the house, highlight the best features in each room, and tell prospects what life would look like once they’ve moved into the place.
Pro-Tip: You can also convert your home tour video into an ad to get more people to engage with your post and follow you for similar properties. Check out these creative ad ideas and commonly used real estate ad ideas for more inspiration.
2. Create A Listing Video
Creating a video of a home that’s about to go on the market helps create anticipation and boosts demand for the property. You can also make carousel posts to show the interior and exterior of your listings. Still, videos of listings get more engagement than static posts, so we've included a video example here.
Take a look at this listing video that the Jenn Blake Real Estate Group created for a property in Wheatland Place. It gives key details about the house, highlights the property’s USP, and includes some of its best shots to get more sales inquiries from prospects.
To create a listing video, use the InVideo template below and add snippets of footage showing the property’s best features. Then, add important details like the number of beds and baths and the carpet area of the house, and finish with a compelling CTA that will prompt people to take action.
3. Create A “Just Sold” Post
Showcasing properties you've sold is a great way to build social proof and subtly sell your services via social media. It can give prospects an idea of your expertise and turn them into warm leads by making them feel more comfortable reaching out to you.
For example, check out Nicole's "Just Sold" Instagram Reel, which shows how she got an all-cash offer thousands of dollars above the selling price. She’s not directly selling her services in this post, but it still nudges prospects to contact her as it shows them that she’s willing to put in the grind to make sure they don’t leave money on the table when they’re selling their house.