Video marketing is all the rage at the moment.
No, it’s not just because it’s cool. The simple reason – it’s effective. And the reason it’s effective is because your audience loves video content. That’s why we want to share some video editing tips that will help you wow your audience (and unlock their purses).
Whether it’s a video presentation or a full-blown video sales letter, a well-edited video will make the difference between success and failure. And because we don’t want your next video to flop, we’ve compiled a list of 15 video editing tips to help you create an award-winning marketing video.
Let’s get to it then, shall we?
Video Editing Tips – 15 Secrets to a Blockbuster Promotional Video
Ready to charm your audience with your next promotional video? Then pay close attention to these 15 video editing tips. They’ll help set you apart from the crappy video crowd.
1. Use the Right Computer (and Accessories)
As they say, a workman is only as good as his tools. For video editing, getting the right hardware is crucial to producing top-notch video clips. While we won’t go into the Mac vs PC debate (of course everyone knows Mac rules), it’s important that your PC has:
- Fast storage. SSD is faster than HDD. While it costs more, it definitely is worth it as it will save you time. If budget allows, go for NVMe SSD over SATA SSD as the former is way faster.
- Processor. Get a powerful processor with higher core counts (16/18 is the sweet spot). This will make rendering faster.
- RAM. Get a computer with lots of RAM (8GB or above is more effective) as this will make caching faster.
- Video card. While video cards mainly ensure good output to the monitors, a good one will ensure you’re better able to pay attention to the minutest of details as you work.
Getting the right hardware for your video editing will ensure that you work fast, efficiently, and above all, frustration-free. As a result, your end product will be a work of art – deserving of an Oscar.
2. Choose Your Video Editing Software Wisely
Now that you’ve got your hardware sorted, next up, you need to ensure you’ve got the right video editing software. Most free video editing apps offer everything you’ll need to perform standard video edits. But one video editing tip you’ll get from most pro video content creators is to go for a paid version. That’s because a paid version offers:
- Greater flexibility.
- More options.
- No branding or (annoying) ads.
- Support for when you get stuck.
Of course, when it comes to choosing video editing software, you must look at factors such as ease of use and a robust feature set. These are essential in helping you work smoothly. Whatever you do, get a paid video editing app – it will save you a lot of time, money, and a lot of headaches.
3. Learn Important Keyboard Shortcuts
Keyboard shortcuts are exactly what the name suggests – shortcuts. They make life easier for you by shaving off a few seconds on some of the most repetitive video editing tasks. And when editing a video, every second count. There are tons of keyboard shortcut cheat sheets out there to help you master the essential video editing shortcuts. However, you can always create some shortcuts that suit you best.
Does learning keyboard shortcuts sound like a lot of work? Then consider investing in an editing keyboard. This is just an ordinary QWERTY keyboard, but with shortcut icons on the keys.
4. Preparation = (Almost) Perfection
Video editing is one of the most challenging tasks in the entire production process. This is because it involves turning chaos into clarity. That’s why one of the biggest mistakes you can make when editing a video is to start before you prepare your assets. These are assets like your:
- Audio files (including your wild track)
- Other visuals
By making sure that you prepare every tool and asset you’ll need to edit your video, you reduce the chances of making mistakes. You also increase the chances of your video coming out perfectly.
5. Use B-roll
B-roll is the video footage that’s used to set the scene or reveal details that enhance your story. B-roll also adds context to the story you’re telling.
Source: No Film School
For example, imagine you’re creating a video interview explaining the advantages of oral hygiene. While your subject matter expert highlights the advantages, you show your audience a beautiful set of pearly whites. Those pearly whites are an example of B-roll.
Use B-roll to add as much context as needed to your videos. If you mention pie in your video, show your audience a pie. Other advantages of having good contextual B-roll handy include:
- It fosters an emotional connection
- Use it to cover-up mistakes
- Makes for smoother transitions
B-roll could just be the secret sauce you need to take your video from good to great. So don’t make it an afterthought, rather plan for it.
6. Your Storyboard is Your Best Friend
Contrary to popular belief, a storyboard is not just reserved for video shooting. Keeping your storyboard at hand during post-production is one of the best favors you can do for yourself as you edit your video. Referring to your storyboard as you edit your video can help you:
- See what pieces need to go together
- Know how to cut the clips
- See where to insert other assets
Besides, editing with your storyboard nearby can also help you spot and quickly correct mistakes that would otherwise cost you your reputation. And as you well know, a good reputation is the best asset any business can have.
7. Map Out an Efficient Workflow
One of the best video editing tips you must live by is to create an efficient workflow. Have a process you follow. Not just any process, but the most streamlined and efficient process. A great way to do this is by:
- Sticking to storyboards or scripts.
- Using checklists.
- Organizing your assets beforehand.
- Shooting with editing in mind.
The most important factor for maintaining an efficient workflow is to understand that you’re unique. While you can adopt other editor’s processes, you must find your own groove.
8. Don’t Forget to Add Captions
A good video is a combination of both great picture quality and excellent sound. However, today’s savvy viewers prefer to watch videos with the sound turned off.
That’s why you need to ensure your videos have captions.
Studies show that:
- Including captions in a video increases views by about 12%.
- Over 85% of Facebook videos are watched on silent.
- Captioned videos are viewed 40 percent more than uncaptioned ones.
Evidently, adding captions to your videos is no longer an option. You must do it for your video to drive engagement.
9. Increase Your Angles
One of the hallmarks of great videography is the way great videos allow you to see multiple angles of a single view. A great way to do this is to use multiple cameras. This technique helps ensure your video has a fast and interesting pace. Apart from that, having multiple angles has the advantages of:
- Giving you more footage options.
- Engage your audience with unique angles.
- It helps you create your own signature video editing style.
Using multiple cameras (a good smartphone can also help) to create different angles and perspectives is one of the video editing tips that has helped Hollywood greats create blockbuster movies. Use this simple trick to create marketing videos your audience will love.
10. Avoid Digital Zoom
When shooting your video, move your camera as close as possible to the subject. This is so you avoid digital zoom. In fact, always avoid it like the plague.
It will make your video look pixelated and reduce the quality of your video. So, just get closer (physically) to the elements you want to focus on. Alternatively, use optical zoom by adjusting your lens. This will give your video a better, lifelike finish.
11. Use Transitions to Help Tell Your Story
One of the trickiest aspects of creating videos is transitioning into new frames or scenes. Yet transitions are unique opportunities to add spice to your storytelling. Instead of jarring your viewers by immediately going to a new frame, use transitions to give them a smooth ride.
Besides giving your video a smooth flow, transitions also help:
- Tell your story. A good example is when you use a clock to transition into a scene set in a time beyond the current scene. Using a clock wipe, for example, to transition will let viewers know that time has elapsed between scenes.
- Add excitement. Imagine you’re watching the Incredible Hulk and suddenly (maybe in a puff of smoke) Bruce Banner transforms into the Hulk. Not only would it be jarring, but it would be boring. It’s the transitions that hook the fans. Yours don’t have to be that dramatic, but by all means, use them to spice up your video.
The key to using transitions to enhance your storytelling is to use them where they’ll easily blend in with your video. This gives your video a smooth, natural feel as you move from one scene to the next.
12. Use Color Correction to Give Your Videos Life
Color is a major design element that plays a major role in visual content. That’s because color has the power to:
- Evoke certain emotions.
- Set the atmosphere.
- Draw attention to your main subject.
That’s why this post on video editing tips wouldn’t be complete without talking about how you can manipulate it to your advantage.
While manipulating color in post-production was mainly reserved for photos, advancements in technology have made it possible to do the same for videos. A good video editing software can help you by doing 2 things:
- Color correction. Do this to ensure the colors of your footage are consistent in every scene.
- Color grading. Want to differentiate certain scenes (like flashbacks, for example) from others? Color grading is the best way to do so.
There are many ways you can play around with color correction to give your video life. All you have to do is to be creative and dare to experiment.
13. Play With Your Speed
If you’re an action movie fan, you’ve probably seen great examples of speed ramping. This is a technique used for action scenes, particularly when something needs to be emphasized in either slow or fast motion. Speed ramping is used by many directors (like Michael Bay in the Transformers), to create unforgettable scenes that’ll linger in the audience’s minds for a long time.
For a marketer, that’s the key ingredient to building brand loyalty and driving sales.
What if your video doesn’t need explosive action scenes that need to be slowed down?
You can still use ramping to finesse your clips so they fit together within your sequence. For example, you can slow down your video to cover some gaps or speed it up to fit your sequence into your desired time frame. The key is to make sure it fits and looks good.
14. Shaky Footage? Stabilize It
Sometimes you may need to pan, do a crane shot, or dolly from side to side. When doing so, you definitely don’t want your shots to shake. Doing so will make your video look amateurish. And people don’t enjoy doing business with amateurs. So you don’t want your shots to look shaky. To avoid this, keep your speed consistent and don’t make sudden stops – much like you’d do when moving with a hot beverage.
However, sometimes, no matter how careful you may be, some parts of your video may look shaky. When this happens, don’t panic as you can easily fix shaky footage in post-production. Some video editors have a video stabilizing function, while with others you may have to find a dedicated video stabilization software.
15. Export Web Versions
You’ve reached the finish line, and it’s now time to export your video. And while the tendency may be to export it in the highest resolution possible, this is not wise. Sure, if you’re certain your video will be seen on large screen devices, then go ahead. But in this age where most videos are watched on mobile devices, you must also export smaller, high-quality versions of your video.
The goal, when exporting for the web, is to create a file that maintains its high-quality, whilst keeping the file size small. This also helps it load fast. So, always check the export settings of the platforms your target audience consumes your content from.
Bonus Tip: When In Doubt, Ask
Not sure if people will love your video?
No problem! You can always ask them. Send your completed video to a sizable portion of your audience and ask them what they think. Use their feedback to polish up your video until it sparkles.
You can easily do this using a tool like Survey Anyplace.
Running a Viral Campaign – Doable with These Video Editing Tips
There you have it – 15 practical and easy-to-implement video editing tips to help you create the next viral marketing video.
Use them to boost your video marketing campaigns.
Get it right and you’ll be smiling all the way to the bank.