Acceptable Use Policy

This Acceptable Use Policy (“AUP”) governs the use of Services provided by the Invideo entity identified in the applicable Order Form (“Invideo”) to the customer identified in that Order Form (“Customer”).

This AUP forms part of, and is incorporated by reference into, the Master Services Agreement (“MSA”) and applies to all access to and use of the Services under the MSA, including by Affiliates and Authorised Users.

Capitalised terms used in this AUP but not defined here shall have the same meaning as ascribed to them in the MSA.

1. Purpose and Scope

1.1 This AUP is intended to promote lawful, responsible and ethical use of the Services, to protect Invideo, the Customer, Affiliates, Authorised Users and third parties from harm, and to preserve the security, integrity and availability of the Services.

1.2 This AUP applies to all use of the Services, including inputs, uploads, scripts, prompts, recordings, Customer Content and any Outputs generated by or through the Services. It also applies to all activity conducted through any Account established under the Agreement, whether by the Customer, its Affiliates, Authorised Users or any third party acting on their behalf.

2. Prohibited Content and Conduct

2.1 The Customer shall not use the Services to create, upload, generate, store, transmit or distribute content that violates Applicable Laws or is manifestly harmful. This includes, without limitation, child sexual abuse material or content that sexualises, exploits or endangers minors (including synthetic or AI-generated depictions), non-consensual intimate imagery, content inciting or glorifying terrorism, extremism or organised crime, and serious threats of violence or harm against persons or property.

2.2 The Customer shall not use the Services to perpetrate fraud, scams, phishing, identity theft or social-engineering schemes, or otherwise obtain money, data or access by deception. The Customer shall not use the Services to generate or transmit altered, deceptive or false imagery or video, or to misrepresent the Customer’s or any person’s affiliation with, or endorsement by, another person or organisation where such conduct is intended to deceive or reasonably likely to mislead the relevant audience.

2.3 The Customer shall not create deepfakes or other synthetic media that realistically impersonate a real individual (public figure or private person) in circumstances where such use is likely to mislead viewers.

2.4 The Customer shall not use the Services to generate Outputs that infringe or misappropriate any third-party intellectual property rights. This includes the prohibition on using third-party content as Customer Content and Inputs, without a valid licence or other lawful permission, copying or repurposing works protected by copyright and disclosing trade secrets or confidential information without authorisation.

2.5 The Customer shall not use the Services to orchestrate or materially assist campaigns intentionally designed to mislead the public by presenting materially false information as facts.

2.6 The Customer shall not remove, disable or circumvent any watermarks, provenance signals or similar mechanisms embedded within the Services or Outputs that are designed to assist recipients in distinguishing synthetic or AI-generated content from human-generated content, or to verify provenance.

2.7 The Services shall not be used to generate or distribute pornographic or sexually explicit content, or to promote illegal or unlicensed gambling, controlled substances or other restricted goods or services in jurisdictions where such promotion is unlawful. Content that sexualises or depicts minors in any sexual context is strictly prohibited.

3. Technical Misuse, Security Violations and Competitive Abuse

3.1 The Customer shall not attempt to interfere with the security, integrity or availability of the Services or related systems. Prohibited conduct includes introducing malware, viruses, worms, ransomware or other malicious code, launching or participating in denial-of-service attacks, probing or scanning the Services or related infrastructure for vulnerabilities other than as part of a mutually agreed penetration test, and attempting to bypass or disable authentication, access-controls, encryption, rate-limits or other technical protections implemented by Invideo, or engaging in prompt injection or other adversarial techniques intended to circumvent or degrade safety mechanisms in the Services.

3.2 The Customer shall not reverse engineer, decompile, disassemble or otherwise attempt to derive the underlying source code, model parameters, training data, trade secrets or structural design of the Services. The Customer shall not use the Services or Outputs to develop, train, fine-tune or improve any competing AI or machine-learning models, products or services, nor to replicate key functionalities of the Services in a manner that is contrary to the legitimate interests of Invideo as set out in the MSA.

3.3 The Customer shall not use automated means to scrape, extract or bulk download content or data from the Services beyond what is permitted by the Agreement or agreed Quantity/Limits. The Customer shall not attempt to circumvent the Quantity/Limits, for example by creating multiple Accounts or using rotating credentials to avoid metering. Abusive consumption of compute or storage resources that materially degrades the performance or availability of the Services for others is prohibited.

4. Trade Controls and Sanctions

4.1 The Customer shall not use the Services in or for the benefit of any country, organisation or individual subject to embargoes, sanctions or similar trade-control restrictions under Applicable Laws, or in a manner that would cause Invideo to breach any export-control, sanctions or related obligations. The export control and sanctions provisions of the Agreement apply to this AUP mutatis mutandis.

5. Third-Party Services and Integrations

5.1 The Customer may use the Services in conjunction with, or connect the Services to, certain third-party services, applications, platforms, plug-ins or integrations (“Third-Party Services”). The Customer remains solely responsible for its compliance with the terms, policies and acceptable-use rules of such Third-Party Services. The Customer shall ensure that any integration or interoperation with Third-Party Services does not compromise the security, integrity, performance or lawful operation of the Services.

5.2 Invideo does not control and is not responsible for Third-Party Services. To the maximum extent permitted by law, Invideo shall have no liability arising from Customer’s configuration or use of Third-Party Services in connection with the Services, and such use remains subject to this AUP and the Agreement.

6. Licensed Content and Stock Assets

6.1 Where the Customer uses any stock or Licensed Content, the Customer shall ensure that the Output so generated does not infringe third-party intellectual property rights under Applicable Laws and complies with all applicable licence terms governing such Licensed Content, as referenced in the MSA.

6.2 Without prejudice to those terms, the Customer shall not use Licensed Content to register or attempt to register trademarks, service marks, logos, trade dress, design marks, non-fungible tokens (NFTs) or similar proprietary rights, nor shall the Customer use Licensed Content in a manner that falsely suggests that any actor, model, voice artist or other contributor personally endorses, uses or is affiliated with the Customer or its products, or that would reasonably be likely to cause harm to their reputation or privacy, particularly in highly sensitive, defamatory, obscene, hateful, political or sexually explicit contexts.

6.3 The Customer shall not remove, obscure or alter any watermarks, attribution notices or rights-management information associated with Licensed Content, except to the extent expressly permitted in the applicable licence terms.

6.4 For clarity, all right, title and interest in Licensed Content shall remain with the applicable licensors, and the Customer’s rights to use Outputs or Designs incorporating Licensed Content shall at all times be subject to the applicable licence terms, as further set out in the MSA.

7. Monitoring, Enforcement and Reporting

7.1 Invideo may, in accordance with the Agreement and Applicable Laws, monitor the use of the Services (including by automated means) to detect, investigate and prevent violations of this AUP or the Agreement. Invideo may apply logging, watermarking, automated content filters and other reasonable technical and organisational measures for these purposes.

7.2 If Invideo reasonably determines that the Customer or any Authorised User has violated this AUP, the Agreement or Applicable Laws, or that the Customer’s use of the Services poses a credible risk of harm to Invideo, the Services, other users or third parties, Invideo may take one or more of the following actions, without prejudice to any other rights or remedies under the MSA:

7.2.1 require the Customer to cease or remedy the offending use and, where appropriate, remove, modify or disable access to offending content;

7.2.2 remove, disable or restrict access to specific content or functionalities;

7.2.3 temporarily suspend or throttle access to some or all of the Services or certain Accounts;

7.2.4 terminate the MSA or the relevant Order Form(s) for cause in accordance with the termination provisions of the MSA; and

7.2.5 report suspected unlawful activities or content to relevant authorities and cooperate with law-enforcement, regulators or other competent bodies as required or appropriate.

7.3 Customer shall promptly notify Invideo of any suspected violation of this AUP, including any malicious activity, security vulnerability, or other unlawful or harmful content discovered in connection with the Services. Reports may be submitted to support.enterprise@invideo.io.

8. General Obligations

8.1 The Customer shall, and shall ensure that its Affiliates and Authorised Users, use the Services only in accordance with the Agreement, including all Applicable Laws and Applicable Data Protection Laws.

8.2 The Services are designed for business and professional use. The Customer shall use the Services primarily for legitimate business, organisational, educational or professional purposes as contemplated in the MSA and relevant Order Forms, and not primarily for personal, household purposes, except where expressly agreed.

8.3 The Customer remains responsible for its use of the Services, including adopting appropriate internal policies and controls and ensuring appropriate human review of Outputs in high-risk scenarios.

8.4 The Customer, its Affiliates and Authorised Users shall maintain the confidentiality and security of all credentials, passwords, API keys, tokens and similar means of access relating to the Services.

8.5 The Customer shall notify Invideo without undue delay upon becoming aware of, or reasonably suspecting, any unauthorised access to its Account, compromise of credentials, or misuse of the Services.

8.6 The Customer is solely responsible for the legality, reliability and appropriateness of all inputs, uploads and Customer Content it or its Affiliates and Authorised Users submit to or process via the Services. The Customer shall ensure that such content is lawfully obtained and does not infringe any third-party rights, including intellectual property rights, contractual rights, confidentiality obligations or rights of privacy and publicity.

8.7 Where the Customer Content, Inputs or Outputs involve Personal Data or Biometric Data, the Customer shall ensure that it has a valid legal basis and all required notices and consents under Applicable Data Protection Laws, and that such processing complies with the DPA, including any specific requirements relating to Biometric Data or Consumer Health Data, where such concepts are recognised under Applicable Data Protection Laws.

8.8 The Customer acknowledges that the Services may generate synthetic or AI-assisted Outputs that are probabilistic in nature and may contain inaccuracies, hallucinations, bias or other errors. The Customer shall not treat Outputs as inherently factual or authoritative, and shall verify and fact-check Outputs as appropriate for their intended use, especially where they will be relied upon by third parties or used in public communications.

8.9 In domains that directly affect individuals’ rights or access to essential services (including medical, legal, financial, insurance, employment and housing contexts), the Customer shall not use the Services as the sole basis for decisions and shall ensure appropriate human oversight by qualified personnel and legally required disclosures.

8.10 Where the Customer deploys consumer-facing chatbots, virtual agents or similar interfaces that use the Services to interact directly with end users, the Customer shall ensure that such interfaces clearly disclose, at the outset of the interaction that users are interacting with an AI-enabled system, where required by Applicable Laws or relevant industry standards. The Customer shall not design such interfaces in a manner that is intended to obscure or misrepresent the involvement of AI in the interaction or in the generation of content or responses.

9. Updates to This AUP

9.1 Invideo may revise this AUP from time to time to reflect changes in law, technology, its business or industry practice, or to address emerging risks. Updates shall be made in accordance with the MSA. Where required, Invideo will provide the Customer with reasonable prior notice of material changes. Continued use of the Services after the effective date of an updated AUP constitutes acceptance of the updated terms.

9.2 In addition to the specific prohibitions and obligations set out above, the Customer shall not use the Services in any manner likely to cause material harm to Invideo, its users, licensors, service providers or the public, or that materially undermines trust in AI-generated content or is clearly inconsistent with the intended use of the Services. Where a particular use is not expressly addressed in this AUP, the Customer shall act in good faith and in a manner consistent with the principles, examples and objectives set out in this AUP and the Agreement.