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LinkedIn video ads get 3x more engagement than text ads. With engagement rates like these, LinkedIn video ads have become a great way to attract new customers and keep the existing ones engaged. Use InVideo to create quick and effective videos in minutes.
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We help you take care of all your LinkedIn video needs with just one tool. Here is the kind of LinkedIn video ads you can make with InVideo.
ADS Make small biteable LinkedIn video ads that can be easily shared and consumed. Promote your upcoming features, sales, events, etc. Give a little sneak peek to your audience to build up the excitement.
PROMO VIDEOS When advertising on LinkedIn, you would want to give an overview of your range of products, company culture, services you provide, unique selling points, etc. Further, promote your brand story with promotional LinkedIn video ads.
TUTORIALS Giving out tutorials helps potential and new customers to get familiar with your services. Help them see how easy it is for you to switch to your service. Make tutorials with InVideo even without any expertise in video making.
TESTIMONIAL VIDEOS Testimonial videos help your customers see the everyday practical value of your products and services. They build trust in your brand and help get more conversions. Publish testimonials for your LinkedIn video ad campaign.
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Before you start making videos, you would want to check out the rules of the game. Here are LinkedIn’s video specs to keep in mind:
LinkedIn video ads uploaded directly to LinkedIn’s platform perform better than those embedded from other platforms. So, make sure you directly upload your videos to LinkedIn.
The only LinkedIn ad sizes that can be promoted or sponsored are 16:9 and 1:1. You will be able to share vertical videos on your page, but won’t be able to add them to your ad campaign at the moment.
File size can be between 75KBs to 200MBs in MP4 format with a frame rate less than 30 FPS. All captions will need to be in SRT format. Video ads can be 3 seconds to 30 minutes long. Videos less than 30 seconds long are the most-watched ones on LinkedIn. So try to keep your LinkedIn video ads up to 30 seconds in length.
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