Create Engaging LinkedIn Video Ads

LinkedIn video ads get 3x more engagement than text ads. With engagement rates like these, LinkedIn video ads have become a great way to attract new customers and keep the existing ones engaged. Use InVideo to create quick and effective videos in minutes.

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Want To Make Clutter-Breaking LinkedIn Video Ads? Read On.

Viewers are the most attentive in the first 10 seconds of your video. Make them count. Put your most-exciting and vital information in the first few seconds of your LinkedIn video ads.

To get the best out of your LinkedIn advertising campaign, set the right objectives. Make your LinkedIn video ads based on those objectives.
For example, help people use your services more often, use tutorial videos or webinars.
Your LinkedIn video ad campaign should have the right mix of different LinkedIn ad formats.

According to LinkedIn's research, most users watch videos on mute. Make sure you add information with clear text at essential points in your LinkedIn video ads.

Let your LinkedIn video ads reflect your brand’s personality. Let them have character. Talk about how you solve your customers’ problems, the people who make it happen, your company’s culture, etc. Let your customers see your world.

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How To Make LinkedIn Video Ads With InVideo In A Few Simple Steps

Navigate to our readymade templates section.

Replace the media with your own. Make sure you use the right mix of photos and videos. Use the best shots of your product or service.

Customize the template by changing colors, fonts, text styles, and more.

Wrap it all up with good music from InVideo's extensive music library. Or you can also upload your music.

Upload it on LinkedIn and see the clicks rolling in.

What Kind Of LinkedIn Video Ads Can You Make Using InVideo?

We help you take care of all your LinkedIn video needs with just one tool. Here is the kind of LinkedIn video ads you can make with InVideo.

ADS
Make small biteable LinkedIn video ads that can be easily shared and consumed. Promote your upcoming features, sales, events, etc. Give a little sneak peek to your audience to build up the excitement.

PROMO VIDEOS
When advertising on LinkedIn, you would want to give an overview of your range of products, company culture, services you provide, unique selling points, etc. Further, promote your brand story with promotional LinkedIn video ads.

TUTORIALS
Giving out tutorials helps potential and new customers to get familiar with your services. Help them see how easy it is for you to switch to your service. Make tutorials with InVideo even without any expertise in video making.

TESTIMONIAL VIDEOS
Testimonial videos help your customers see the everyday practical value of your products and services. They build trust in your brand and help get more conversions. Publish testimonials for your LinkedIn video ad campaign.

What Are The Video Specifications For Linkedin’s Sponsored Content?

Before you start making videos, you would want to check out the rules of the game. Here are LinkedIn’s video specs to keep in mind:

LinkedIn video ads uploaded directly to LinkedIn’s platform perform better than those embedded from other platforms. So, make sure you directly upload your videos to LinkedIn.

The only LinkedIn ad sizes that can be promoted or sponsored are 16:9 and 1:1. You will be able to share vertical videos on your page, but won’t be able to add them to your ad campaign at the moment.

File size can be between 75KBs to 200MBs in MP4 format with a frame rate less than 30 FPS. All captions will need to be in SRT format. Video ads can be 3 seconds to 30 minutes long. Videos less than 30 seconds long are the most-watched ones on LinkedIn. So try to keep your LinkedIn video ads up to 30 seconds in length.

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Hi. I need some help.

Hi, Patrick. How can I help you?

I have a few social media posts that I would like to include in my video. What is the best way to go about it?

You should try our social post feature. You would just need the link of the post you want to embed. Get more details <a href='http://bit.ly/2KiLBNY'>here.</a>

Great to have this feature. Can I change the style of the scene where the post has been added?

Yes, you can. On the right hand side of your Advanced Editor, click “More Scenes.” Scroll through the many options and click on the one that you like the most.

It is always good to be spoilt for choice. Is there a way to undo?

Yes, just press Ctrl + Z on Windows or Cmd + Z on MacBook.

Thank you for the lightning fast support!

You’re welcome. At InVideo, someone will always be around to help :)

Frequently Asked Questions

Need More help? Check out our Help Centre

How do I create a LinkedIn Video Ad?

To create LinkedIn video ads, you need to follow the steps given below:
Step 1: Click on the "Make A Video" button on InVideo's "make LinkedIn Video Ads" page.
Step 2: Select the aspect ratio for your video and login or sign up to InVideo.
Step 3: Now you can either select a template for your LinkedIn video ad or continue with the "Blank Canvas".
Step 4: Once you have your canvas ready, you can start editing elements and add creative feature, CTA buttons etc s to make it more appropriate. LinkedIn video ads need to posses a professional outlook. Therefore, select solid colors or colors from your company logo palette for texts and images.
Step 5: Click on the "Download and Share" button on the top-right corner once you're done.

What is the best LinkedIn Video Ad Maker?

Although you'll find many online video editors that you can use to make LinkedIn video ads, InVideo offers hand-made customizable templates that can be used exclusively for this purpose. You can use this online video editor to add voice-overs, music and many other elements to make you ads on LinkedIn more profound and appealing.

How long can video ads be on LinkedIn?

LinkedIn video ads can be as long as 30 mins. These videos are detailed and insightful. Your ads in LinkedIn should answer all possible queries of the viewers. You can also initiate a video ad campaign on LinkedIn for a new service or product launch for your competitors and users to understand the business better.

Do video ads perform better on LinkedIn?

Yes, video ads perform better on Linkedin. Linkedin is a professional business-based platform. Evidently, posting a video ad on LinkedIn is more likely to attract professional traffic than written ads. The success rate of LinkedIn video ads is much higher than that of written ads and posts.

Which LinkedIn ad format is best?

The single image ad format works the best on the LinkedIn platform. You can also create short GIFs with strong CTA elements. LinkedIn ads should not be extended with multiple scenes. It is a professional ground and therefore, short and crisp video content is the most preferred way to advertise on LinkedIn.

How do I apply animations to an image?

You can give animations to your images either on the 'Advanced Editing' screen or on the 'Quick Edit' screen. The process is the same.
Step 1: Select your image.
Step 2: In the bottom right corner, there is an 'Image Animation' tab. Here you can choose how your image enters the scene, how it performs while in the scene, and how it exits the scene.
Step 3: Preview and see how that animation looks in your scene.

How do I replace an existing image?

You can replace an image either on the 'Edit Scene' modal or the 'Advanced Editing' screen using the same process. Here are the steps:
Step 1: Select the image that you want to change.
Step 2: Go to the 'Media' tab and find an image that you like.
Step 3: Drag and drop the image into the scene.
Step 4: Click 'Replace.'

How do I add source/credit to my image/video?

You can add credit/source for your image/video on the 'Quick Edit' screen or the 'Advanced Editing' screen. Here are the steps:
Step 1: Select the image/video for which you want to give credits.
Step 2: On the right panel, type the credits in the box that says, "Photo/Video credits."
Step 3: Press Enter and customize it the way you like it.

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