Create LinkedIn Video Ads

Here Are Some Cutting-Edge Videos Created With InVideo

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Want To Make Clutter-Breaking LinkedIn Video Ads? Read On.

1

Viewers are the most attentive in the first 10 seconds of your video. Make them count. Put your most-exciting and vital information in the first few seconds of your LinkedIn video ads.

2

To get the best out of your LinkedIn advertising campaign, set the right objectives. Make your LinkedIn video ads based on those objectives.
For example, help people use your services more often, use tutorial videos or webinars. Your LinkedIn video ad campaign should have the right mix of different LinkedIn ad formats.

3

According to LinkedIn's research, most users watch videos on mute. Make sure you add information with clear text at essential points in your LinkedIn video ads.

4

Let your LinkedIn video ads reflect your brand’s personality. Let them have character. Talk about how you solve your customers’ problems, the people who make it happen, your company’s culture, etc. Let your customers see your world.

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How To Make LinkedIn Video Ads With InVideo In A Few Simple Steps

1

Login to InVideo’s free video maker.

2

Navigate to our readymade templates section.

3

Replace the media with your own. Make sure you use the right mix of photos and videos. Use the best shots of your product or service.

4

Customize the template by changing colors, fonts, text styles, and more.

5

Wrap it all up with good music from InVideo's extensive music library. Or you can also upload your music.

6

Upload it on LinkedIn and see the clicks rolling in.

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What Kind Of LinkedIn Video Ads Can You Make Using InVideo?

We help you take care of all your LinkedIn video needs with just one tool. Here is the kind of LinkedIn video ads you can make with InVideo.
ADS Make small biteable LinkedIn video ads that can be easily shared and consumed. Promote your upcoming features, sales, events, etc. Give a little sneak peek to your audience to build up the excitement.

PROMO VIDEOS When advertising on LinkedIn, you would want to give an overview of your range of products, company culture, services you provide, unique selling points, etc. Further, promote your brand story with promotional LinkedIn video ads.

TUTORIALS Giving out tutorials helps potential and new customers to get familiar with your services. Help them see how easy it is for you to switch to your service. Make tutorials with InVideo even without any expertise in video making.

TESTIMONIAL VIDEOS Testimonial videos help your customers see the everyday practical value of your products and services. They build trust in your brand and help get more conversions. Publish testimonials for your LinkedIn video ad campaign.

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What Are The Video Specifications For Linkedin’s Sponsored Content?

Before you start making videos, you would want to check out the rules of the game. Here are LinkedIn’s video specs to keep in mind:

LinkedIn video ads uploaded directly to LinkedIn’s platform perform better than those embedded from other platforms. So, make sure you directly upload your videos to LinkedIn.

The only LinkedIn ad sizes that can be promoted or sponsored are 16:9 and 1:1. You will be able to share vertical videos on your page, but won’t be able to add them to your ad campaign at the moment.

File size can be between 75KBs to 200MBs in MP4 format with a frame rate less than 30 FPS. All captions will need to be in SRT format. Video ads can be 3 seconds to 30 minutes long. Videos less than 30 seconds long are the most-watched ones on LinkedIn. So try to keep your LinkedIn video ads up to 30 seconds in length.

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Frequently Asked Questions

Need more help? Check out our Help Centre

How do I apply animations to an image?

You can give animations to your images either on the 'Advanced Editing' screen or on the 'Quick Edit' screen. The process is the same.
Step 1: Select your image.
Step 2: In the bottom right corner, there is an 'Image Animation' tab. Here you can choose how your image enters the scene, how it performs while in the scene, and how it exits the scene.
Step 3: Preview and see how that animation looks in your scene.

How do I replace an existing image?

You can replace an image either on the 'Edit Scene' modal or the 'Advanced Editing' screen using the same process. Here are the steps:
Step 1: Select the image that you want to change.
Step 2: Go to the 'Media' tab and find an image that you like.
Step 3: Drag and drop the image into the scene.
Step 4: Click 'Replace.'

How do I add source/credit to my image/video?

You can add credit/source for your image/video on the 'Quick Edit' screen or the 'Advanced Editing' screen. Here are the steps:
Step 1: Select the image/video for which you want to give credits.
Step 2: On the right panel, type the credits in the box that says, "Photo/Video credits."
Step 3: Press Enter and customize it the way you like it.

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