How to use Facebook Live for your business in 2021: The complete step-by-step guide

How to use Facebook Live for your business

 

Your brand has a story. A story that is unique. A story that people care about. A story that needs to be told. LIVE! In front of hundreds of people tuning in! But, we know what’s stopping you, ‘cause we’ve been there too!

That’s why, in this article, we answer the questions you’ve been too hesitant to ask, so you can learn how to create professional TV-quality live streams for Facebook without the TV studio price tag.

Ready? Let’s get down to it!

The Plan Of Action

1. What is Facebook Live?
2. How to go live on Facebook from your mobile?
3. How to stream live on Facebook from your desktop?
4. How to Facebook live stream to multiple pages?
5. How to download Facebook live videos?
6. Multistreaming your Facebook live videos 
7. How to set up for Facebook live streaming?
8. 10 actionable ideas for your Facebook live stream
9. 10 Facebook live tips to create pro Facebook lives
10. How to analyse your Facebook live video and iterate?
11. Repurposing: How to use your Facebook live to generate more content
12. FAQs

1. What is Facebook Live?

Facebook has a broadcasting feature that lets you reach out to your audience in real-time and speak to them live. You can go live from your mobile and desktop, and it also allows you to choose who can watch your broadcast. It is a great tool to get your audience involved in events and conversations that are important to you. People around the world, businesses included, use Facebook live video to build a relationship with their audience. 

Before we get down in the trenches, let’s do a quick tour of the basics. If you’ve already streamed live before, you could skip the basics and jump to actionable ideas for Facebook live!

2. How to go live on Facebook from your mobile?

Live video streaming directly from your mobile device is super convenient and definitely more common than live streaming from a computer. You can go live from anywhere, at any point in time, and share your real-time view with your audience.

In case you are finding it daunting to live stream from your cell phone, here’s a step-by-step guide to walk you through the process:

Step 1: Open the Facebook application on your mobile device and go to your newsfeed.

How to go live on Facebook from your mobile - Step 1

Step 2: Just below your status update bar, you will find a ‘live’ button on the extreme left corner. locate that button and click on it. 

How to go live on Facebook from your mobile - Step 2 

Step 3: As soon as you press the ‘live’ button, Facebook will ask for permission to access your microphone and camera. This is to ensure that Facebook can stream your audio and video with your consent. you will have to grant FacebookFacebookFacebook these permissions to proceed.

How to go live on Facebook from your mobile - Step 3

Step 4: On the top left corner, you’ll find a ‘to’ option, which lets you decide who can see your live.

How to go live on Facebook from your mobile - Step 4

Step 5: If you are a brand, you would want more people to be able to see your live stream. hence, you’d want to go ahead with public. 

How to go live on Facebook from your mobile - Step 5

Step 6: Now that you have set your audience, you need to tell them what your live video is about. You can do this by adding a description to your live video. Tap on the text area to add a description.

How to go live on Facebook from your mobile - Step 6

For example, if you are a makeup brand going live with a makeup tutorial, you can add the following description – “We bring to you a simple fresh face makeup tutorial with the use of products from our newest summer collection “Floriel” ahead of our big launch. Get ready with us!”

Step 7: You can tag people, add a location or add an activity to your live video by clicking on the icons next to the text area. You can also tap the wand icon next to the ‘start live video’ button to add fun filters and effects to your live video.

How to go live on Facebook from your mobile - Step 7

Pro Tip: You can experiment with these filters and effects in an actual live stream with the view restricted to ‘Only Me’, to practice before your public live stream.

Step 8: Now, you are all set to go live on Facebook from your mobile phone. Hit the ‘start live video’ button and Facebook will give you a countdown of “3, 2, 1…’ and you are now streaming live right from your mobile!

How to go live on Facebook from your mobile - Step 8

Step 9: Once you are live, your viewers can react and comment on your live stream. These reactions and comments will show up on your screen during the live, so you can interact with them and answer their questions. You must encourage your audience to engage with you as freely as possible on the Facebook live chat.

How to go live on Facebook from your mobile - Step 9

Step 10: Once you have finished your video and do not have anything further to share, you need to end your broadcast. Click the ‘finish’ button on the bottom right corner to end your live stream. The video will automatically show up on your timeline which you can then save, edit or delete like any other post on Facebook.

How to go live on Facebook from your mobile - Step 10

3. How to stream live on Facebook from your desktop?

While live-streaming from mobile devices is extremely convenient, it also lacks professionalism. If live-streaming is your go-to thing, you might want to consider doing it through a desktop as it gives much more customization and flexibility.

Here’s how to do it:

Step 1: Open up your Facebook page on your computer and click on the ‘live’ button on your profile page, next to the ‘create’ option. 

How to stream live on Facebook from your desktop - Step 1 

Step 2: Facebook has added a couple of new options for streaming from your computer.

Facebook live stream key allows you to skip the usual checklist that you have to go through before starting a live stream. It is a great option for publishers, businesses, and influencers who use Facebook live regularly. You can find Facebook live stream key when you go live using your desktop. With the Facebook live stream key, you can also use external streaming apps like OBS and Be.Live.

How to stream live on Facebook from your desktop - Step 2

The button next to it called ‘Use Paired Encoder’ lets you stream from a device without having to have the Facebook live stream page open. Super convenient for press briefings or outdoor lives.

For now, we will show you how to go live using your computer’s webcam. Select the ‘Use Camera’ option and click on ‘Next’.

How to stream live on Facebook from your desktop - Step 2a

Step 3: You can add a description to your live video similarly as you did for your mobile live stream. You can also add a location, activity, and tag people to your live video.

How to stream live on Facebook from your desktop - Step 3

Step 4: Customize your audience and decide who can see your live video.

Once again, as a brand, you would want your live stream to be ‘Public’ so that more people can see it. Once you are done setting up, click on the ‘Go Live’ button and you can start your live stream.

How to stream live on Facebook from your desktop - Step 4

Step 5: If you are done with the live, you have to click on ‘finish’ and end the broadcast.

The live video will automatically be saved to your timeline, and you can edit it, create a separate post out of it or even delete the video like you can with any other post on Facebook. 

How to go live in a Facebook group?

You can go live from your Facebook Group and Page just like you did on your profile. Simply go to the group or page you want to stream from and tap on ‘Write Something’ on the wall (this is where you usually create a post).

You will then get an option to go live, tap on that, and voila, you’re ready to go live. The audience for your live will automatically be set for the group or page you are streaming live from.

How to stream live on Facebook from your desktop - Step 5

How to schedule Facebook Lives For Later?

Let’s say you want to do a live stream on a certain day of the week, at a specific time, because you have insights that traffic on Facebook is generally higher at that time.

Facebook gives you the option to schedule a live stream up to one week in advance and also notify your audience about the upcoming stream. Here’s how you can schedule your live stream in advance:

Step 1: Open up your Facebook page and start setting up your live stream the way we explained in the previous section. On your left, you will notice an option to schedule your live stream. Click on that option.

How to schedule Facebook Lives For Later - Step 1

Step 2: You’ll now see an option to set a time and date for your live stream, and this will be showcased in your announcement post. You can now make the same customizations that you make to a regular live video, like adding a description, selecting your audience, etc.

How to schedule Facebook Lives For Later - Step 2

Step 3: You can also pick an image to accompany the announcement post for your live stream. Facebook states the ideal image ratio to be 1.9:1.

How to schedule Facebook Lives For Later - Step 3

Step 4: Once all the fields have been filled, on the bottom of the page, there’ll be a grey ‘schedule live video’ button, that will turn blue, indicating that the stream is ready to be scheduled. Click on that button to schedule your live stream.

4. How to Facebook live stream to multiple pages?

Facebook Live’s Cross-Posting feature lets you reach a wider audience and gives them multiple options for tuning in to your live stream. This feature allows you to publish a single broadcast across multiple Pages as an original post. Let’s explore how you can use this feature. For you to be able to crosspost your Live video from multiple pages, you need to link up the pages you want to stream from. Here’s how that can be done:

Step 1: Open your Facebook page and click on ‘settings’ at the top right corner of your screen.

How to Facebook live stream to multiple pages - Step 1

Step 2: Select the option for ‘cross posting’ from the left column and add the page you would want to crosspost with from the list that shows up.

How to Facebook live stream to multiple pages - Step 2

Step 3: There are two options to manage permissions for crossposting. If you select the ‘automatically post’ option, then your live streams will be posted from both pages without the need for approval from your side. If you select the ‘manually post’ option, the crosspost has to be approved by an admin or editor of your page before the stream can begin. Once done, click next.

How to Facebook live stream to multiple pages - Step 3

Important: Remember that the pages you have linked with your page for crossposting, need to confirm your request before the relationship can be established. You can copy the link and send it to them so that they can see their pending confirmation requests.

How To Enable Crossposting For A Scheduled Facebook Live Broadcast?

Now that you have learned how to link your page with another page to crosspost your live stream, let us tell you how you can enable this feature for scheduled live streams.

Step 1: Once you have scheduled your Facebook live stream by following the steps described in the earlier sections, locate the three dots on the upper right corner of your scheduled live video, and then select edit post.

How To Enable Crossposting For A Scheduled Facebook Live Broadcast - Step 1

Step 2: Under settings, you will find an option to crosspost. You can pick more than one page to crosspost with. Once you are done, click on ‘save’ to enable your crosspost.

How To Enable Crossposting For A Scheduled Facebook Live Broadcast - Step 2

Before you decide to start crossposting with other Facebook pages, here are a few pros and cons of the process  that you should be aware of:

Pros

  • It’s always a great idea to collaborate with other popular pages which have an existing follower base. That way, you can tap into their network and reach a wider audience by gaining visibility through the crosspost.
  • You will be able to see the stats of the live stream and the metrics of the stream can help you identify which page has a greater reach and is getting more views.

Cons

  • The comments on your Facebook page’s live video will not show up on the other page’s stream. So, you have to keep switching pages if you want to check out the reactions and comments on the other page.
  • You cannot crosspost from a mobile device, so you need to set up a live video from your computer every time you want to crosspost, which can be slightly inconvenient if you do not have the setup.
  • If you have enabled ‘automatically post’ on your crosspost, the other page will publish a word-to-word copy of your stream on their Page. This can be a problem if they have a different call to action than yours that they want to promote.

Pros and Cons of Crossposting on Fb Page

5. How to download your Facebook live video?

You can download your Facebook live videos on your device so you can repurpose them to create more content. Here’s a step-by-step guide that will show you how to download a Facebook live video from your page, profile, or group.

Step 1: Once your Facebook live video has ended, it will get automatically added to your timeline as a video post. Click on this video to make it full screen.

If it is a live video that has previously ended you can find it in your video library. If you have a Facebook group or page - your previous live videos will show up on the main screen tab, so you don’t need to browse through all of your video files.

How to download your Facebook live video - Step 1

Step 2: Click the ‘...’ button on the top right corner, and it will show you an option to ‘Download Video’. Your screen will automatically refresh to show you only your video.

How to download your Facebook live video - Step 2

Step 3: Click the three-dotted button on the top right corner again and then select download. Your video will be saved to your device.

How to download your Facebook live video - Step 3

6. Multistreaming your Facebook live videos 

Wouldn’t it be great if you wanted to go live on multiple platforms at the same time - well, technology can make that happen for you.

There’s a multistreaming option that is easy to use and lets you feature on multiple live streaming platforms like YouTube, Instagram, Facebook, Linked In, and more, at the same time. There are several benefits to using this option. Here are a few that we could think of:

  • Wider Reach This one is a no-brainer and the top reason why people choose to multistream. If you are streaming on YT, Facebook, Instagram, and Linked In at the same time, it helps you reach out to a much wider audience than if you were streaming on only one platform. If your content is good, viewers will quickly turn to loyal followers of your brand on different social media platforms.
  • Saves Time and Effort – Imagine if you have to do a one-hour live stream on three platforms individually. That is 3 hours of your day wasted doing the same thing over and over. Multistreaming lets you do it in one go, on all three platforms, saving you a lot of time and effort in the process, which can be used for other important stuff.
  • Compare Your Reach While multistreaming, you can see insights of your viewership parallelly across all platforms. This helps you compare your reach on various platforms and draw insights about where your reach is greater. Once you have this information, you can cut out the low-performing platforms and focus on streaming your content on the platforms with greater reach.

Infographics on Benefits of multistreaming

If you are wondering at this point whether multistreaming will benefit your brand, there’s a very simple way to figure that out. Start by asking yourself if you have an existing audience. If yes, on which platform is that existing audience?

Multistreaming won’t offer much value to brands that already have a strong audience base on a certain platform. For example, if you are a gamer who streams your gameplay live on Twitch, you might want to pass on the multistream idea, since Twitch is your primary platform and that’s where most of your audience is.

In an earlier article, we talked to you about the 90-10 rule, where you should be channeling 90% of your focus on building content for one primary platform while using the remaining 10% to repurpose content for other platforms to guide viewers towards your primary platform.

While multistreaming is a great tool worth experimenting with, the bigger question you should be asking here is: Which platform becomes your primary platform and which platform becomes your ancillary amplification platform?

There’s a simple rule of thumb to decide that – your audience decides which platform becomes your primary platform. Based on your product, your targeted demographic, and various other parameters, you can decide on your primary platform. To know more about this, read this article in which we answer the question – ‘Which channel will you use?

All these different platforms require different live approaches. YouTube lives usually have a greater discoverability aspect to them, which is why you need to do your longtail keyword research really well for better reach. Facebook lives have a more ‘live here, live now’ philosophy, where your viewers just happen to stumble upon your content. So your live stream needs to mould itself according to the needs of the platform that it’s using.

If you are convinced that you want to multistream for your brand, we can help you get started. You would need to use multi-streaming software like Streamyard or Ecamm Live for this purpose.

Considering we use Streamyard ourselves for the show as well as for all our live streams at InVideo, we highly recommend that software for you to get started. It is super easy to follow and you can be up and running in minutes with this tutorial.

7. How to set up for Facebook live streaming? 

You are fired up and ready with your own ideas to begin your first-ever live stream, but do you have the set-up needed for it? The setup is important to make any live video look attractive and professional for your followers. There are some minimum requirements you need to address for you to be able to do a good Livestream:

A. Good Processing Power

A live stream is possibly going to be the heaviest burden on your computer, heavier than even video editing. So, you need to ensure you have a computer that’s up for the job and has the right specs to support a live stream. Gaming computers are usually a great choice because of their insane processing power. Our recommendation is to get a min Quad-Core Intel® i5  (6th Generation) with at least 8 GB of RAM for live streaming. Anything with a better configuration will just make things easier and smoother.

Recommended System set up for Live streaming

B. Stable Internet Connection

Most broadcasters recognize the critical role of network connections in creating great live videos. As a result, one of the most common questions we receive is about the minimum internet speed requirements to stream effortlessly. There is no one answer to this and it comes down to the resolution at which you intend to stream.

Recommended internet bandwidth for live streaming

NOTE: Bandwidth and speed are not the same.

Your ISP might declare your upload bandwidth at 10 Mbps, but the best upload speed you can achieve in reality can be much lower. Our advice is that you test your upload speed with an ‘Only Me’ live video that you can then delete. Also, focus on stability. Do your best to ensure a stable connection. You can boost your connection by connecting directly to the modem, and disconnecting additional devices that might eat up your stream speed.

C. Camera

Recommended Camera

Believe it or not, that’s a webcam shot and a pretty good one at that. In fact, Steve Dotto does all his live streams using a webcam. But you have a choice- you can either go with a good webcam that will set you back by around $100, or a good DSLR that will set you back by around $800 – $1000. As you can see, there is a major price difference and hence, if you just need professional-quality, don’t have the budget and if it’s going to be a while before you’re going to be able to spend that kind of money, then definitely go for a webcam.

But if you’re thinking let me get started with a webcam right now and 2 months later I will anyways upgrade to a DSLR, we’d recommend you don’t spend on a webcam but instead, just wait it out and continue doing lifestreams using your in-built camera/existing set-up. It won’t look great but you can test out your content and start building an audience from day one if you’re bringing them value, and then once you’re ready to commit, go all-in with the DSLR. The sooner you can get there, the better. But having said that, always remember that your audience is looking for connection and not perfection.

Tip by Luria Petrucci

One thing worth noting about making the transition from webcam to DSLR is that you will need a consistent power supply without which your DSLR will shut down. This is what discourages quite a few creators from switching to a DSLR. However, a workaround to that is using a dummy battery, which is essentially a battery that can be connected to a power source.

Another essential thing to remember when you’re choosing a camera is to make sure you get a clean HDMI feed from it during your live streams. This means that the feed will just display the camera signal and not all the other icons (like the battery), that you wouldn’t want to display on your Livestream. That’s one of the reasons why we recommend the Sony A-series cameras since they do that right out of the box as opposed to others like the Canon M50.

However, in the event of you already owning a camera that’s not Sony, here’s a workaround that you could use.

D. Audio

If you don’t have a lot of time, energy, or money to commit to live streaming right now, it will be wise to spend all of what you have on getting high-quality audio. This is because we have observed that people are willing to put up with poor video quality if the accompanying audio is of good quality, but they simply will not tolerate poor audio quality on a live stream.

Tip on Audio by Luria Petrucci

We recommend that you simply choose a good USB mic since it will fetch you amazing audio quality without all the complexity. Most people will go overboard with the audio set-up by including a gold-standard mic and audio mixer when all they needed for gold-standard live streams was a USB mic, like the Samson Track Pro.

What’s more important is the positioning of the mic- the closer it is to your mouth, the clearer the audio. So, don’t fret about your mic being visible in your video since your audience knows you are using one and it doesn’t in any way take away from the visual aesthetics of the Livestream.

E. Lights

Most people that are getting started with any kind of video content love natural lighting, but a word of warning- natural lighting can cause a lot of frustration since the weather, time of the day, etc. are all externalities that will affect your video but are beyond your control. In fact, more often than not, the look and feel will heavily vary even if you are recording your live streams at the exact same step and at the exact same day and time every week. This is often a major contributor to you postponing your live streams to another day.

You would ideally want to remove all obstacles that prevent you from wandering off your path and hence, investing in lights will be the way to go.

Tip on lights by Luria Petrucci

Ring lights are perfectly adequate for most people, since they usually also come with a mount in the center for the camera, and give you a uniform and even light distribution across the entire frame of the shot you are in.

They will only set you back by roughly around $200 and will get the job done. One thing worth noting is that if you wear glasses, we strongly recommend you to either take them off for the duration of the video or adjust the angle of the lighting to make sure you avoid the glare.

F. Backgrounds

Once you have the lights, camera, and audio in place, you should be thinking about the background. It is one of your video’s most critical elements and one of the most difficult things to get right for most people.

Why is it so important, you ask? Well, it single-handedly creates the environment that you want your audience to be in. We would highly recommend you to not use a green screen for a Livestream because it could feel amateurish if you do not know what you are doing. Instead, you should curate a background that’s quintessentially you.

For example, take the YouTuber ‘My Bourbon Journey’, and how his video background, which is basically just shelves of bourbon, is something that perfectly describes who he is and what his interests are.

Another reason why your background should be something uniquely ‘you’ is because it can serve as a great talking point for your audience; forming new relationships in the process. So, it’s worth taking the time to set it up.

On the other hand, if you do not invest any time into making sure you have a decent enough background, it sends the wrong signal to your audience. It is a non-verbal cue saying that you simply cannot be bothered enough to put in the effort to make your Livestream look good, and that is not the kind of message you should be sending out. For example, you wouldn’t want to be taking marketing advice from someone whose background looks super messy and neglected.

While you should be bothered about your presentation, you shouldn’t be obsessed with being too formal. If, for example, you were to have your dog in the background, or have your kids walk in, those would definitely drive your engagement and be the best things that could happen on your live stream. These are perfectly acceptable occurrences and often very entertaining for your audience to watch.

Now, we don’t completely discourage the use of virtual backgrounds. They can definitely be used but they need to be done properly with the right lighting and a green screen. The biggest observation we have made over the years is that most people either want to do things perfectly or don’t want to do it all. But, in reality, half the battle of live-streaming is simply doing it, and if you’re not doing it, you are not progressing at all. So, the worst thing you can do is wait until things are perfect and then go live.

Tip on background by Luria Petrucci

Still unsure of what you should get? We’ve made a snapshot list of what you would need for live streaming keeping all budgets in mind. So you can choose your gear, i.e. camera, lights, and audio from our recommended list of equipment

8. 10 actionable ideas for your Facebook live stream

For those who want to venture into Facebook Live Streams, it is natural to ask the challenging question, what should you make a live stream on? We have compiled 10 easy ideas for you to get started on:

Infographics on 10 easy Ideas on Facebook Live Streaming

Idea #1- Interviews And Discussions

A very popular live stream idea is to invite an expert on the stream and interview them about a relevant topic. It can also be a mutual discussion between two or more participants. A great example of this is our show with Steve Dotto, where he invites a new guest speaker every week and interviews them on a topic that our audience wants to know more about.

Idea #2- Product Guides And Tutorials

This is a great way to promote the use of your products and give the user a live demonstration of the usage and effectiveness of the product. For example, here is a demo video of distress paints streamed live by artist Tim Holtz on Facebook.

Example of demo video of distress paints streamed live by artist Tim Holtz on Facebook

Idea #3- Product Launches

If you are a brand with a big product launch coming up, you should definitely consider launching your product live on Facebook. It creates a lot of buzz and you can promote the launch days in advance. Here’s the live video stream of Mark Zuckerberg from Facebook HQ, for the product launch of the ‘Facebook Live’ feature in 2016.

Idea #4- Q&A

This is a popular choice of live stream for major brands and influencers on social media. This works best if you have an existing user base that engages with you enthusiastically on your other live videos. Here’s an example of a Facebook live Q&A by telecommunication company KCom. 

Idea #5- Facebook live events

Live events are a great way to make your viewers feel part of an event that they cannot physically attend. For example, football matches are live-streamed for their fans on Facebook so they don’t miss them.  

Idea #6- Performances And Fundraisers

Facebook is a great platform for you to live stream performances and host simultaneous fundraisers, always endearing you to your followers. Here’s an example of such a fundraiser hosted by famed DJ David Guetta on Facebook live:

example of a fundraiser hosted by famed DJ David Guetta

Idea #7- Live Stream Gaming

Calling all gamers, this is your golden opportunity to get your Facebook followers to tune into your gaming journey live. Although Twitch is a popular platform for gamers to live stream their gameplay, Facebook Live has been a recent favourite for gamers owing to the diversity of the audience on the platform. Here’s popular Argentinian footballer Sergio Aguero playing GTA live from a Facebook page:

Example of Argentinian footballer Sergio Aguero playing GTA live from a Facebook page

Idea #8- News And Announcements

If you have to share some important news with your followers, maybe about a restock of a product or an upcoming sale, you can always ditch the traditional status update for a fun Facebook live. It gives you a chance to be expressive, connect with your followers and keep them engaged. Here’s an example of America’s Top Model TV Show using Facebook live for much-anticipated contestant reveals. 

Idea #9- Go Live With An Influencer

A super effective idea to grow your following is to go live with an influencer, who can talk about your product on live. If you are an apparel brand, you can go live with a fashion influencer and have them showcase your clothes live on the stream. Influencers have a massive follower base and can help you grow your brand. Here’s a split-screen live on Facebook influencer marketing:

Idea #10- A Regular Live Show

If you have a great content idea, you can make a regular show out of it. Take, for example, comedian Iliza Schlesinger who has come up with a regular live show called ‘Don’t Panic Pantry’, where she live streams cooking at home with minimal products owing to the coronavirus outbreak. She hosts this show live every week with her chef husband and it has a dedicated follower base.

9. 10 Facebook live tips to create pro Facebook lives

Tip #1- Engage with your audience

The whole point of going live is to have a real-time interaction with your audience. You can do many small gestures to engage with those that tune into your Facebook live video - like address those who join in early and ask them where they are from, read out interesting comments, and answer questions by addressing the viewer with their first name. 

Tip #2- Pin great comments to the top of the chart

If a viewer has left a great comment or has asked an engaging question that may start a conversation and increase interaction with others on the live video - don’t forget to pin it. Since a pinned comment becomes the first one people see and read, you can pin your own comment giving your audience information about the live, redirecting them to links, or giving them cues to interact with you.

Facebook live tips - Pin great comments to the top of the chart

Tip #3- Get event participants to engage with the live audience

If you’re live streaming on Facebook from an event, you can share the experience with your audience better by letting them interact with the people at the event. For example, if it is a performance-based event, you can take your audience backstage and interview the performers on live stream, and you can also create vox-pop content that is essentially talking to people at the place and asking them questions about the event their experience. This will give your audience a much better feel of the event than just a stream of the performance.

Tip #4- Let people know when you are broadcasting so they can join

When you schedule a live broadcast and tell your audience about it, those interested will make it a point to join in and many may even share it with their friends. You can also promote a scheduled live on Facebook groups you are a part of and on your other social media channels.

Tip #5- Have good lighting conditions (shoot near a window and not in front of it)

While we have discussed lighting solutions above, we want to reiterate why it is important for you to be well-lit during your Facebook live. If you don’t want to immediately invest in a ring light - simply place yourself near a window such that the natural light falls on your face and body. Do not sit in front of the window - this will lead to a very intense backlight that won’t make for a pleasant viewing experience. For example - this would be a great spot to go live.

Have good lighting conditions to shoot

Tip #6- Do practice live videos

You can practice going live on Facebook by keeping the live viewership open ‘Only to me’ privacy setting. You will get this option when you click to start a live video. This will allow you to do a couple of practice runs before you’re ready for the real live. You can use these videos to test your lighting solution, audio and content delivery.  

Do practice live videos

Tip #7- Leave your audience with a call-to-action

When people join your live it is usually to see what you’re up to or learn something from you - this means that they are invested in you and your content. You must use this opportunity to redirect them by giving them a call to action. You can ask them to sign up for your weekly newsletter, follow you on Instagram for daily updates, sign up for your course or buy a product you recommend or sell.

Tip #8- Add a custom thumbnail to your live video

You can now add a custom thumbnail to your Facebook live video, like Ian Anderson Gray does in the example below. 

add a custom thumbnail to Facebook live video, like Ian Anderson Gray

Here’s a simple step-by-step guide to doing this:

Step 1: Go to Creator Studio and sign up with your Facebook credentials. This will automatically link all your pages and groups on Facebook and get them into the Creator Studio.

Add a custom thumbnail to your live video - Step 1

Step 2: Click on Live videos on the left-hand side menu and can choose to add a thumbnail for videos that have ended, are currently streaming, or are scheduled for later. In this example, we will show you how to add it to a scheduled live video.

Add a custom thumbnail to your live video - Step 2

Step 3: Click on Create New for a drop-down menu and choose Go Live from the options.

Add a custom thumbnail to your live video - Step 3

Step 4: Add your thumbnail along with the other details and schedule your Facebook live for later. It is pretty much the same process for videos that have previously ended or are currently streaming.

Add a custom thumbnail to your live video - Step 4

3 things to remember when creating your Facebook live thumbnail:

- It has to be less than 3MB
- It has to be a JPEG or PNG 
- It is recommended to use an image that’s 1920 x 1080 pixels.

Tip #9- Keep giving your audience context

People will keep joining your live as and when they discover it. In fact, the longer your Facebook live, the more people may end up on it - and so only an introduction at the beginning won’t make sense. You will have to keep addressing new audiences in intervals and give them context about the live and what you’re talking about.

For example - You can say “For those just joining us, My name is John Doe and today I am going to show you how to make a fresh new soap bar using leftover soaps. We have just finished scraping old soap bars and we’re ready to melt and pour.” 

Tip #10- Promote your video after the live

It doesn’t end with the live - there is a lot of opportunities to reach new audiences after your Facebook live has ended. When a live video ends it automatically gets added to your timeline. You can now share this video across all your groups and pages - encouraging those who missed it to watch it. Do so by writing a fresh new description that gives them 3 reasons how this live video will add value to their life. You can also share a link across your other social platforms and get people to see your live video.

Most importantly, you can download your live video and repurpose it into value-adding snippets and bytes and share them with your audience to redirect them to the main video

10. How to analyse your Facebook live and iterate?

So, you have completed your live stream set-up and you can go live at any moment, but how would you analyze your live stream’s performance? Well, Facebook has you covered. They have an option called ‘Page Insights’ where you can track a diverse range of metrics for all your content.

Track your post performance and see how many people saw your live stream, commented on it, shared it, and more, through Facebook’s analytics tool.

 Facebook live Performance

With Facebook’s video engagement statistics, you can figure out which Livestream received more engagement from your viewers, which can, in turn, help you understand what kind of content your viewers are responding to. Engagement usually means any sort of action that your viewers have taken on your video – like commenting, reacting, or sharing.

Facebook’s Insights

Your viewer retention metrics can be highly insightful. While looking at your ‘Peak Live Viewers’ graph, which shows you how many viewers watched your live video at different points of the stream, see if there is a particular place where many viewers dropped off. This would mean that the content failed to engage them after that point and you could try something different.

 FB live viewer retention metrics Insights

Along with the above insights, look at the break up of 3-second, 1-second, and 1-minute views. Try to improve the ratio of 3-second to 10-second views as a starting point to assess the improvement in your live streams.

11. Repurposing: How to use your Facebook live to generate more content 

If you have one big piece of asset that is high-value and in-depth in terms of content, what you would want to do is take this piece and repurpose it to best fit different platforms. You would also want to extract multiple smaller meaningful pieces of content from the main piece. A few ways to do this are as follows:

1- Turn the content and insights covered in the live video into a detailed blog so that it can be indexed by Google – At InVideo, we did this for every episode of our live show - ‘Between You and Me’, and this piece you are reading now is a prime example of it

2- Turn it into a podcast and distribute it across audio platforms – Every leading media publication is now venturing into podcasts where they take their major video stories and turn them into interesting podcasts. For example, leading publication Vox runs The Weeds Podcast on politics and policy, where they discuss topics that they have covered throughout the week in print and digital media.

3- Turn it into snackable pieces of content that can be used across the month –  A very convenient idea for a snackable video is to pick an important quote and make a small snippet around it.

At InVideo, we shot a live video with Kim Garst and we turned one of her quotes into a snackable video for our Instagram.

4- You can pick up an interesting insight from your main content and post a short video around it to generate conversation. We did the same with Mark’s insight on how brands need to stay relevant during the pandemic.

5- A teaser is a tried and tested hype generator that never fails to capture your viewer’s attention. Here’s how we made a short lead-up video to the main video with Mark Schaefer:

6- You can also go for bite-sized explainers which break down what the main video is about in not more than 10-15 seconds.

We know what you’re thinking - how do you repurpose all of this content on your own, you’re not a pro at editing and you don’t have so much time on your hands.

Well, that’s why we’re here - our online video editor is very intuitive and super simple to use - and you’ll be creating a month's worth of content from one live video in no time. With InVideo, it will take less than 15 minutes to create scroll-stopping videos.

You can choose from over 5000+ templates and 12 million+ stock footage. Not only that - you can add effects, texts, stickers, and music to make your video complete.

Let’s take the example of our live show with Molly Mahoney on Just Between You & Me.

We hosted this live stream on multiple platforms like Facebook, YouTube, and our own website and it has now been repurposed into many content pieces that are easy to consume and add value to our audience on social media.

For example, we created this explainer video that quickly summarises one of the discussions we had on the live stream. It gives our audience quick and actionable insights and also catches their attention to watch the full episode if they’re interested in the topic.

 
Use this template.

Next, we took out some great snippets from the live stream and turned them into snackable videos that give small doses of information - giving people a peek into what the live discussion was like.

 
Use this template.

You can also create quote videos that are easy to consume and make for shareable social media posts, like this one.


Use this template.

And lastly, we also repurposed the live stream into an exhaustive article that deep dives into the concepts and insights shared on the live show.

That’s how one Facebook live video can be a mothership of content that lets you keep adding value to your audience.  

12. FAQs

1. How to save Facebook live videos?

Whether you’re saving a live video that you broadcasted on your profile, group, or page - the process is the same. Follow these 2 simple steps.

Step 1: After you are done broadcasting live, your Facebook live video is posted on your timeline. Find the live video you want to save (if it is a previously broadcasted live video, you can search for it in the media library) and click on it so the video becomes full screen.

 How To Save Facebook Live Videos - Step 1

Step 2: Click on the three-dotted button on the top right corner and it will give you an option to save the video.

 How To Save Facebook Live Videos - Step 2

You can now visit your saved media library on Facebook (in the menu on the left-hand side of your homepage on a desktop) and you’ll find your live video there.

 How To Save Facebook Live Videos - Step 2a

2. How to watch Facebook live?

If you want to watch live videos on Facebook using your desktop, simply click on the ‘Watch’ button on the left-hand side menu on the homepage. You can then click on ‘Live’ to see the list of live streams that are currently being broadcasted.

How To Watch Facebook Live on Desktop

If you want to watch live videos on your mobile - you can click on the video icon next to the home icon on the top bar and choose the live video tab.

 How To Watch Facebook Live on Mobile

3. Is Facebook live free?

Facebook is a free platform and if you have an account on Facebook, you can broadcast live at no extra cost - making it one of the best options for live streaming if you’re just beginning.

Wrapping Up

We’ve given you a playbook to get started with Facebook live streams, and we have made it easier than ever for you to get started. But, it is you who has to hit the play button, and as we’ve stated before, the biggest bottleneck to doing a live stream is you. Let go, and start today- with what you have, and build on the fly. And, if you do hit a bottleneck you can always reach out to the team at InVideo.

If you found this article helpful and you’re also thinking of leveraging videos for your business or brand, you should definitely check out our guide on how to make videos and this list of 200 youtube video ideas we put together. 

Don’t forget to share this article with your friends so they can start live streaming on Facebook too, and if you have any questions, drop them in the comments below.

Want to be a part of a community of creators, just like yourself, discuss marketing strategies, and of course, inspire each other? Join the InVideo community – a place for you to connect and learn from 25,000+ other video creators like yourself.

Learn from the best in marketing, get feedback on your videos, and more on our Community.

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