With the pace at which the fashion industry moves, if you want to stand out, build a brand, and sell in such a fiercely competitive market, you will need a solid advertising strategy to reach your intended audiences on digital platforms.
It isn't always easy to come up with great ideas for your ads that will help you cut through the noise and stand out. That's why, in this article, we will take you through 15 awesome ad ideas for your clothing brand that'll help you reach more viewers, build brand awareness, and make more sales. And if you already have a few ideas up your sleeve, consider creating video ads to make your brand stand out. You can do that easily using InVideo's free online ad maker.
Now, here’s what we will cover in the article:
Let’s dive in.
Fashion clothing ads must be trendy and connect with the right audience quickly and help you present your products in the best light.
So, here’s a curated list of 15 ad ideas that are impactful and can drive sales for your brand.
1. Style Finder Boutique: Makes Ads With Fashion Advice
Your ads don’t necessarily have to feel like ads. You can also give out genuine information and make sales without coming off as salesy. One idea is to take the common concern people have of not being able to style their outfits and creating a video ad around it. This works for almost any fashion brand out there because people will want to know how best to style the outfits they buy from your store.
For example, look at this ad by Style Finder Boutique, where Michele, the founder, offers style tips to people who wear black every day. Every tip is actionable and uses clothes from her boutique to show people how they can put together a trendy outfit, so it publicizes her clothes without making her come off as salesy and makes viewers more likely to make a purchase.
If you want to create a simple yet effective video ad like the one above, use the InVideo template below and add a hook that speaks directly to your audience on the first slide to grab attention. Then, add the tips and pictures of outfits styled using clothes from your boutique. You can also add stock music and beautiful transitions to make your ad more appealing. End the video with a CTA.
2. Resort to Style: Promotes Their Top-Selling Items
Usually, popular items become popular for a reason – their mass appeal. So if you do have such items in your store, consider promoting them via image or video-based ads because these products are bound to attract more attention in your market and boost sales.
Also, top-sellers offer built-in social proof and create urgency, which compels people to check out the products and purchase them before they go out of stock. So, promoting top-selling products should definitely be a part of your fashion clothing ads arsenal.
For instance, take a look at this video ad by Resort to style promoting one of its top-selling jeans. Erica, the boutique owner, brings out the jeans’ appeal and makes viewers see why it's a top-selling product by demonstrating the fit, stretch, and comfort it offers.
She also creates a sense of urgency and introduces scarcity to get people to take action by repeatedly emphasizing that the product is a top seller which flies off shelves. The compelling 20% offer in the end also sweetens the deal and nudges people to purchase the jeans before they go out of stock.
If you want to create a similar ad, use the InVideo template below and list all the features that make your piece a best seller. Then, add relevant statistics and testimonials to reinforce the fact that your product is a best-seller and increase its perceived value. Then, create urgency with offers or discounts and add a strong CTA to prompt people to make the purchase.
3. Wicked Clothes: Creates A Sense Of Urgency
A purchase done in fear of missing out or in an irresistible urge is impulse shopping and this is a minting machine for retailers. Data suggests that Americans are impulse buying on an average of $182.98 monthly, and out of these purchases, 22% are fashion related. So, it's clear that impulse shopping can be very profitable if strategically encouraged.
But to benefit from impulse shopping, you must first understand how it works. Any impulse purchase is preceded by a strong emotion like excitement and happiness. Your ad must convey those strong emotions to work.
Wicked clothes, in their ad, grab attention with their excitement and humor. They start with a compliment on the viewer’s choice, giving them validation. An unconventional dialogue of ‘Wicked clothes, making your life a living hell’ grabs attention. A unique style of promotion and a humorous CTA make this ad a memorable one.
One way to create such videos is to pick out the USP of your brand or clothing item and then create a fun video around it. Don’t forget to add a sense of urgency by showcasing a limited-time offer or limited stock.
Creating an ad like Wicked Clothes can be very complicated and will consume a lot of time and energy. But if you want to make a creative video for your collection in less time, InVideo’s template can be of great help. In the template below, you can add your collection's photos and a short product description through text. The background effects and music can help you make a catchy and compelling ad.
4. BetaBrand: Highlights Product Benefits With A Comparison Ad
A vast majority of the people (85%) start searching for products online, and 74% of them engage in comparison shopping before making a purchase. This means product comparisons play a significant role in influencing purchase decisions, and you should create ads that highlight how your clothes are better than your competition’s if you want to drive brand awareness and bag more sales.
Here's an example of a video from BetaBrand that compares regular dress pants and its yoga dress pants. It's effective and compels users to purchase a pair despite using only text and visuals. This is because it shows how yoga dress pants solve the problems regular dress pants pose by highlighting their comfort, stretch, wrinkle-resistance, and machine washability.
To create a comparison ad that gets you sales, make a list of criteria people consider before purchasing a piece of clothing and create a side-by-side comparison to show how your products fill the gap as compared to other players in the market.
Then, use a cool fashion intro template like the one below and add questions that induce curiosity, so viewers are compelled to watch the rest of the ad. For example, if you’re selling yoga pants too, you could start with a question like “Tired of smoothing out wrinkles on your pants?” to grab the audience’s attention.
Next, upload pictures of your products and your competitors' products on the same scene and add text and stickers to create a comparison video. End your video with a CTA.
5. Able: Supports a cause
With more and more people becoming aware of the negative impact that fast fashion has, the demand for sustainable and ethical fashion is rising. Consumers want brands to show them what they’re doing to be socially and environmentally responsible, and 46% of people say that they pay close attention to a brand’s social responsibility efforts before buying a product.
So, if your brand is passionate about sustainability and actively practices it, highlight that in your fashion clothing ads to improve your brand’s awareness, connect better with customers having similar values, and eventually improve your sales.
For instance, take a look at this ad by Able. It talks about why it's essential to move fashion forward ethically and how Able is doing it differently by taking viewers behind the scenes of their processes.
The brand reiterates its values throughout the ad and makes viewers feel like they're investing in something bigger than themselves by shopping with them. Their complete honesty and transparency also help build credibility and make people want to check out their products even if there's no CTA at the end.
To create a powerful ad like Able, don't make yourself look like the hero. Instead, speak from a place of doing your part so that people can believe in something bigger than themselves. Also, talk about your initiatives' impact on people's lives to get more people invested in your cause.
Once you’ve shot the video, add it to the InVideo template below and increase its impact by adding a music track from the royalty-free library. If you haven't already added a voiceover, record it using InVideo’s Voiceover option and add it to your video. Refrain from adding any CTAs that may make your brand come across as gimmicky or salesy.
6. Buddha Pants: Promotes User-Generated Content
If you’ve seen customers flaunting pictures of a new shirt from your summer collection on social media, you've already seen an example of user-generated content. User-Generated Content (UGC) is a photo, video, review or testimonial for a product by the customer on social media. It's vital for a brand because it offers social proof and sends trust signals that make people confident about buying its products, thereby increasing conversions.
But why is UGC so effective?
People trust other people more than they trust brands, and research from Tint also backs this fact. Their recent report states that 93% of marketers agree that consumers trust content posted by customers more than content created by brands.
Here’s an example of user-generated content from Buddha Pants where a user shares her experience of wearing the pants. She talks directly to the target audience (people who practice yoga and meditation) and demonstrates the comfort they offer by doing a few yoga poses in them.
The best part is that she also addresses the objections (plant-based dyes prevent skin irritation) and lets viewers know that the company is offering a 50% discount, prompting users to check out the pants right away.
If you want to promote user-generated content, you can ask users to shoot a video describing their experience with your products, or you can combine several different photos and videos already made by users into a compelling video ad. Simply use this template from InVideo to do so:
7. Buttercloth: Sells With Endorsements
Celebrity endorsements boost brand recall, and skyrocket product sales as consumers associate a brand's clothing line with the celebrity. It also helps them to tap into new markets if they work closely enough with celebrities and get their input to design new collections.
For example, the Air Jordan was born out of Nike's collaboration with Michael Jordan. It hit $100 million in revenue in the first year of its inception and reached $2.5 billion in 2012.
So, collaborating with celebrities and influencers should be seen as an investment and not as a marketing cost as it has the potential to pay great dividends. Here's an example of a great celebrity endorsement ad created by Buttercloth, a men’s fashion brand.
The ad starts by saying that the company makes the world's most comfortable shirts and proceeds to justify this tall claim by explaining the special fabric and adding endorsements from celebrities. The repeated endorsements from different celebrities about the shirt's quality and 6-way stretch boost the product's perceived value and prompt people to check it out.
To create an immersive ad like Buttercloth, you need to reach out to influencers or celebrities first. Once you have a few onboard, you want to create an ad by introducing your product and its benefits and driving it home using the celebrities' reviews as testimonials. Check out this template from InVideo that will help you do so:
8. Mishkah Fashion: Promotes Off-Season Discounts
Who doesn’t love a good discount on the latest fashions? Giving out discounts is a time-tested way to attract more buyers, boost customer retention, and improve the brand’s image. And a great way to get attractive sales is to offer off-season discounts. This way, you'll have to deal with less competition and have higher chances of converting a potential customer.
To get a better idea of creating off-season discount ads, look at this video by Mishkah Fashion. It’s a simple slideshow ad showcasing the brand’s collection and its discount but effective despite its simplicity because it creates a sense of urgency with its limited time offer.
To create a discount ad for your clothing brand, simply use the InVideo template below and add photos or videos of your collections. Then, replace the default text with your offer and make it limited time to get people to take action right away. Finish the ad with a CTA.
9. Junk Food Clothing: Uses Moment Marketing To Drive Sales
Moment marketing is a promotional technique that brands use to join their customers' conversations on trending topics and get a slice of their attention. It's super effective as customers tend to share this content, and you get to cash in on someone's limelight with minimal effort.
Here’s an apt example of leveraging moment marketing from Junk Food Clothing. The brand uses the release of the new Batman movie to target Batman fans and promote its Batman t-shirt collection. It's a great strategy since merch clothing is bound to get more traction around the movie's release.
To create an ad like Junk Food clothing, use Google Trends and check social media platforms for trending topics first. Then, pick a trending event you can associate your clothing brand to and start creating your content.
Pro-Tip: You can easily create a video for your moment marketing campaigns using readymade templates like these from InVideo.
10. Sparkle Style Co: Uses Outfit of The Day Videos To Promote Products
Outfit Of The Day or OOTD is popular even today because it's all about making people feel good about their outfits. So, promoting various looks as the OOTD will boost brand engagement and recognition.
Here’s an example of an OOTD ad by Sparkle style co. In the video, Jen, a fashion blogger, introduces her friend, talks about her outfit of the day and showcases other athleisure products from her store. The ad highlights the USP, i.e., athleisure wear with gemstone prints and the comfort one gets from wearing and also includes a discount, so people will be compelled to buy these outfits to flaunt their OOTD.
You can create a similar video by choosing your products for OOTD and showing the features and specialities in depth. You can create these videos yourself or hire models or fashion influencers to do it for you.
Once you've shot photos and videos of your outfits, put them into this InVideo slideshow template below to create a fantastic OOTD video ad. The template below lets you add videos showing the outfit. You can even add features through texts and background music.
11. Jefe Clothing: Create A Giveaway Ad
Giveaways are a great way to improve your brand recognition and stay fresh in the minds of your customers. Plus, customers love receiving gifts from their favorite brands and readily share giveaway details with friends and family. It also helps spread the word about your brand, increases website visitors, reaches new customers and boosts sales.
This ad by Jefe clothing gives a chance to win a jacket following some simple steps specially designed to increase the engagement of the brand's Instagram page. As the steps are easy and the huge incentive they might get, people will not hesitate to participate in the giveaway.
To create a giveaway, choose the objective first. Decide if you want to drive more sales or simply drive brand awareness for your product. Then, choose your gift accordingly and set the contest rules. Just make sure the rules are simple and the action people must take requires minimum effort.
Pro-Tip: Although the ad given above is only a static one, you can easily convert it into a video using InVideo’s giveaway templates.
12. Rafa Rare: Gives A Peek Into Latest Collection Lookbook
Earlier, a lookbook used to be a printed set of pictures that showcased the latest brand collection. But now, brands use lookbook videos to show their latest collection, connect with the audience, communicate their brand story, and build brand recognition.
For instance, check out this lookbook video ad of the latest collection by Rafa Rare, which shows viewers that their clothes make them look sporty and street smart.
The caption also lists all the high-end products the models are wearing, and encourages viewers to like, comment and repost to grow their brand awareness. The looks created with Rafa Rare’s clothing resonate most with people interested in streetwear, so this type of audience is more likely to follow the page.
To create a lookbook ad like Rafa Rare, you need to create high-quality photographs and videos of trending looks that can be styled with your collection. Once you’ve done this, you can use the InVideo template below and add pictures of your collection. Then, add music and amazing transitions to make your video ad more visually appealing.
13. H&M: Offers Shop The Look Feature
The "Shop The Look" feature allows people to shop an entire look, and it's excellent at influencing people to make purchase decisions because it reduces the number of choices and confusion that comes from shopping for too many pieces. It also helps them visualize what they would look like in the same outfit, making them more likely to purchase it.
H&M has tagged each piece of clothing in this ad, and viewers can shop the look easily simply by clicking on the individual tags. The bottom view shop button also offers quick access to their online store so that they can check out other designs as well.
To create a similar, put together a trendy outfit using your products and promote it through an ad. Ensure that you've got the proper lighting and angles, so the outfit doesn't seem different when purchased.
The above ad is static, but you can also create a video ad based on the same idea using InVideo's template. Add your product's picture in the below template and use text to write the description and price of the outfit. End your ad with a strong CTA.
14. Svaha: Promotes Theme-Based Clothes
People use a lot of themes in their outfits to reflect their style and interests. So, theme-focused outfits convince customers to buy multiple pieces and are also helpful in creating a lasting brand impression as customers start associating a kind of design with your brand.
A good example of theme-based ad is this one from Svaha. It promotes clothes designed based on the STEAM theme (Science, Technology, Engineering, Arts, and Math)
Since STEAM themed clothes are in great demand by parents and other adults who are fashionable geeks, Svaha’s ad featuring bold prints and colorful collections are more likely to fly off shelves quickly.
You can also create a video ad on the same idea and show your theme-based collection using templates from InVideo. The InVideo template given below is great for a theme- based ad. You can edit the text and replace the pictures with your products. Add in music and transitions of your choice to make the ad more attractive.
15. Heartman Clothing: Promotes The Season’s Collection
Collections are a curated set of outfits people can wear together. They help you differentiate yourself from competitors and create demand for your clothes in the market. So, promoting your collection whenever it’s launched should definitely be a part of your fashion ad strategies.
For inspiration, take a look at this carousel ad from Heartman Clothing promoting its “Explore Outdoors” collection. The colorful designs and cheery vibes are more likely to attract people who like traveling and prompt them to check out their collection.
To create this ad, all you need are high-quality pictures of your collection and a compelling caption. You can also offer discounts on multiple purchases in your collection to encourage people from buying more than one outfit.
Pro-Tip: This static post ad can easily be transformed into a video ad in 5 minutes using this InVideo template.
Now that we’ve looked at the different fashion clothing ads you can create for your brand, let’s look at some tips that will help you create successful ads.
There are several factors that make an ad work and help increase sales. In this section, we’ll look at some points that we can keep in mind at different stages of ad creation to make an impactful ad.
Before Running The Ad
To create a successful campaign, you'll need a plan, and to make one, you'll need to consider your ad objective, target audience, and competition. We've explained these points in detail below so you can come up with a strategy.
Tip #1 - Identify The Ad Objective
The advertising objective is defined as the action you want people to take when they see your ads. Depending on your business goals, there are three broad categories of ad objectives:
Increases brand awareness and generates interest in your product
You're going to launch a new collection and want to spread the word about it to as many people as possible
Gets people to seek more information about your product
You’ve launched your collection and have some traction. Now you want to showcase how your product is better than the competition so that more people become interested in buying your product.
Encourages people to make a purchase
You’re creating campaigns to prompt people to buy clothes from your collection.
Once you’ve set your objectives, you’ll also decide the metrics or Key Performance Indicators or (KPIs) your campaign should focus on to determine if you’re reaching your objectives. For example, if your objective is to get conversions, your KPIs would be conversion rates and sales.
Tip #2 - Study Your Target Audience
A target audience is a group of people who are most likely to be interested in what you’re selling. In other words, it's the specific group of people that are most likely to buy what you’re selling.
Identifying your target audience is crucial because it helps you create marketing messages that focus on their needs and influence their buying behavior. For example, if you’re selling formal skirts, you’ll mostly target working women between 20-55 and not men or kids.
To create a target audience for your fashion business, take a look at your existing customers and social media audience and collect data on age, location, spending power, purchase patterns, interests to find some common characteristics and patterns. You can also use social listening tools to monitor relevant hashtags and keywords online to uncover conversations about your brand and discover new audiences.
Tip #3 - Know Your Competition
When you know your competition and strategy, you can analyze the market, identify the gaps, and fill them to set yourself apart. There are 2 types of competition you should look out for: direct and indirect competitors. Here’s a table that explains the difference between the both:
Businesses that sell in the same product category as yours
If you're selling work skirts, other businesses that sell skirts are your direct competitors.
Businesses in a different category that can still be seen as an alternative to your product.
If you’re selling work skirts, then a competitor selling formal trousers is your indirect competitor.
The best way to identify direct competitors is to conduct market research. Here’s a guide on how you can go about getting started with market research. Once you're aware of the different aspects of your market, you want to conduct surveys with your customers as well as competitors' customers to get specific feedback for their buying needs.
If you want to identify indirect competitors, do keyword research and look at paid ads data to find website ranking for keywords you're targeting. For example, if you're selling work skirts and a website selling work pants is ranking for your terms by creating content around topics like "work skirts vs work pants", you're dealing with an indirect competitor.
During Ad Creation
After you’ve laid out a plan based on the research, you need to create an ad that will attract customers and improve sales. To that effect, here are three things you need to keep in mind to make your ads stand out and convert better:
Tip #1 - Focus on the visual appeal
We process information faster through visuals, so it’s essential to create eye-catching visuals that grab attention, create a pattern disrupt, and stop people from scrolling further.
To do this, you first and foremost either need to have a fair understanding of design principles and what works when it comes to the type of ads you’re running or you need to work with someone who does.
But apart from making the visuals eye-catching, you also need to keep in mind your ad objective because what image, video, or text goes on in your ad will depend mainly on your goal for the ad. For example, if your ad objective is to create awareness, you'll include a prominent logo and outline the benefits of your clothes to get people to check them out. But if your objective is to earn conversions, you’ll highlight the price of your clothes or discounts you’re offering your customers. You can easily create a discount ad that gets you conversions using the InVideo template below:
To get a better understanding of how you can make and run ads for different stages of your sales funnel, check out this helpful guide.
Tip #2 - Write Compelling Copy
Words can either make a sale for you or spoil a conversion midway. So, you must create compelling copy that speaks to your target audience.
For example, look at this ad copy by L’agence that describes the comfort of the material and its features concisely yet manages to compel readers to check it out because it helps them visualize the comfort they’ll feel when they wear the clothes.
And when you’re writing copy for an ad, keep it succinct so your prospects stay engaged and don’t lose interest midway. You can also add an element of urgency and to prompt people to take action quickly if your ad objective is to get conversions.
Tip #3 - Include a CTA
Including a CTA makes it easy for the customers to follow the next step. If you include a link to your page in the ad, chances are high that the viewer might visit the page directly and actually make a purchase as it eliminates the hesitation and shortens the decision making process.
After Setting Up The Campaign
After the ad is created and run on different platforms, it’s necessary to evaluate the impact it has created with these 3 steps to dictate strategies for future campaigns.
Tip #1 - Measure Campaign Results
After promoting a brand on various platforms through an ad campaign, it’s important to measure its results by tracking Key Performance Indicators (KPIs) to learn what worked out for you and justify your ad spend.
Let's say you're running ad campaigns for shirts on your website, and you find that a particular category of products or a particular product tends to perform better. Instead of running ads on all other products, it would be a better strategy to pause and re-prioritize your ad spend to put the max amount on the product that is getting the best conversions.
Tip #2 - Adjust your campaign spend and objectives based on results
To make impactful changes to the campaign, the first thing you should look at is your target audience. Go back to the drawing board review to your research and results from existing campaigns to see if you can target a new audience or modify the characteristics of the existing ones.
Next, analyze your visuals and copy to see which ones are performing well so you can replicate them for other ad sets in the campaign. And if your creatives include videos, you can also use YouTube's video experiment tool to analyze your videos' impact on awareness, consideration, and purchase intent.
Tip #3 - Set Up A Retargeting Campaign
Most visitors to your store won’t convert on their first visit. So, it’s important to set up retargeting campaigns to regain lost visitors and prompt the ones who showed interest to take action.
To create an effective remarketing plan, segment your visitors into similar interest groups and retarget them with ads. And to spur them into taking action through your ads, offer a personalized discount or limited time offer, so they make a purchase right away.
If you want to understand in-depth how remarketing works, check out this video guide.
Fashion clothing ads need to prominently show the clothes' designs, quality, and colors. And video ads are the best way to do that. But making those stunning, eye-catching videos requires a lot of effort. However, InVideo’s ad maker can help you make video ads that help you get more and more buyers.
Step 1: On InVideo’s free ad maker, click on Make a video and select an aspect ratio. For this tutorial, we are choosing a 16:9 aspect ratio.
Step 2: On the Template search bar, type in fashion ads and select an attractive template suitable for your ad idea. Next, click on Use this template to start customizing.
Step 3: Customize the text on the template by double-clicking on it.
Step 4: From the upload section, select Upload Media and upload your product’s images and videos. Replace the media in the template by dragging and dropping the product image on the template.
Step 5: Add in the background music of your choice by clicking on the Music section.
Step 6: Click on Download and Share. And Export the video to download it.
With so many fashion brands in the market, you need to create ads that are well-targeted and help showcase your best products to stand out from the competition. Since ads are also responsible for establishing your brand's image, driving sales, and increasing revenue, it makes sense to create an ad strategy. Check out this blog to know the must-use ad strategies for your ecommerce store and this one on how to create stellar Instagram ads for your fashion business.
And if you prefer learning via videos, you should definitely check out our YouTube channel, where we share daily video creation tips and tricks, the latest video trends and ideas, and help you make more money as a video creator.