Yes — a documented production delivered a full fashion editorial campaign of 40 stills and 30 motion clips, with 2 models across 5 locations, in 3–4 hours for about $150 (630 credits) using two parallel agents inside invideo. The one-day claim holds once the workflow is locked; building that workflow took 2 weeks and $5,000+ of testing first.
You can produce a full editorial campaign — stills plus motion — inside a single working day if you structure the day as pre-production locks first, generation second. invideo is an agentic video creation tool with all the current image and video models available, and the workflow below is how one documented campaign hit 40 editorial stills, 30 motion clips, 2 models, and 5 locations in 3–4 hours end to end.
Brief the invideo agent and lock a shot breakdown. Load your brand context and garment catalogue, then have the invideo agent produce the shot plan — in the documented run it distributed 10 shots across 5 sets in a single breakdown pass, automatically balancing coverage across locations and ensuring every garment in the catalogue appeared at least once, with global rules for skin realism, posing, and your campaign's aspect ratio baked in.
Lock the visual rules globally before generating. Bake set and light logic into the project rules so every shot inherits them — the documented campaign used a four-plane depth structure (sharp textured foreground, subject plane, 3D prop midground, deliberately soft painted backdrop) and lighting specified as a single hard warm key, side-raked, with skin rim-lit. Write pose direction at the micro level: weight distribution, hand position, gaze angle. If you steer look from references, pull one attribute per reference conversationally — just the pose from one, just the lighting from another.
Generate one probe shot before batching. Pick a single full-frame shot containing character, garment, set, skin, and pose; if that one holds, batch the rest. Skipping this risks propagating a system failure across the entire campaign.
Run an editorial gap audit. Ask the invideo agent what's missing for a proper editorial — this surfaced back shots, product still lifes, cropped body fragments, empty atmospherics, and duo compositions that a conventional lookbook brief omits. Product-only still lifes are the pause beats that give the campaign an editorial rhythm.
Split stills and motion across two parallel agents. Run a dedicated stills sub-agent and a dedicated motion sub-agent on the same project — they share context, so nothing is re-uploaded, and independent shot sets generate simultaneously. For motion prompts, always include at least one micro-gesture: over-literal stillness instructions froze the models completely in early clips.
On cost and honesty: the full campaign came to 630 credits — roughly $150 — including every rejected image and clip, which the production notes describe as cost-comparable to a single day of traditional photography. But the single-day result was earned: the first attempt took 10 days, and the team spent two weeks and over $5,000 testing models and workflows before the process became repeatable. Plan for your first campaign to be your workflow build; every campaign after it fits inside a day.
Watch some of these to see what works for you:
Once we unlocked the full workflow, we were able to do a full campaign like this which had 40 editorial stills, 30 motion clips, two models, five locations in just three to four hours.
— invideo's creative team