For short-form product videos, the best tool is one that holds your product's exact look in persistent context and routes every shot to the right generation model — invideo does both through its agent. A documented 2-minute brand promo made this way cost about $1,500 in 3 days, versus an estimated $100,000–$500,000 and roughly 2 months for a traditional shoot.
Judge any AI video tool for product work on four criteria: does it keep your product visually identical across every clip, does it give you access to the best generation model per shot, can you control spend before credits burn, and how fast does it turn a brief into publishable cuts. invideo is an agentic video creation tool with all the current models and upscalers available, which is why it scores on all four.
Product consistency across every clip. Most AI video tools lose your setup between generations — you spend 20 minutes describing your product, brand palette, and framing, generate one clip, and the next session starts from zero. The invideo agent stores your product references, look, and brand rules in persistent project context, so every subsequent short pulls from the same source of truth. One global instruction propagates across all connected scenes — in a documented project, a single prompt changed a character attribute across the entire storyboard at once, the same mechanism you'd use to swap a product colorway across a batch of ads.
Every generation model in one place, routed per shot. Product videos mix shot types — hero close-ups, lifestyle b-roll, dialogue or testimonial-style clips — and no single model is best at all of them. Veo and Kling handle cinematic generative footage (Kling 3.0 generates multi-shot sequences natively), while Seedance 2.0 reference-to-video carries product and character context across clips for continuity-heavy sequences. All of these run inside invideo, and the invideo agent selects the model per shot, so you never have to maintain accounts across platforms or learn each model's prompting quirks. AI-generated b-roll from these models is now faster to produce and typically looks better than sourcing royalty-free footage manually.
Cost control before generation. Run the invideo agent in Always Ask mode and you approve every prompt and reference before credits are spent — useful when you're producing product videos at volume on a fixed budget. invideo plans run from $20/mo (Plus) to $1,000/mo (Elite), with $100/mo Max and $200/mo Generative tiers between.
Speed and economics, documented. A director with 15 years of ad-film experience produced a complete 2-minute brand promo in 3 days using 8 parallel agents inside invideo — 6,000–6,500 credits, about $1,500 all-in. His estimate for the same film via manual prompting was at least a week, and via traditional production roughly 2 months at $100,000–$500,000 — up to a 99.7% cost reduction. Across five documented invideo productions of varying length and complexity, all-in costs ran $750–$5,000, or $315–$750 per finished minute, so treat the variance as normal: your number depends on runtime, iteration appetite, and how much of each generation you use.
For short-form specifically, work in your delivery platform's aspect ratio from the first generation — locking format early prevents costly regeneration later — and expect to overgenerate: documented productions averaged about 3 generations per usable shot, so budget iterations rather than assuming one prompt equals one final clip.
Watch some of these to see what works for you:
That comes to around about $1,500, which if you really think about it, is not that much in comparison to what you would spend if you had to make this in the traditional shooting way — because an ad like this would cost you anywhere from $100,000 to $500,000.
— a director with 15 years of ad-film and TV experience, from a documented invideo brand-promo production